The Community Relations Department strives to create an informational bridge between the City of Pasadena and the community through: social media, online & broadcast technology, volunteer opportunities, educational workshops, direct interaction and professional media relationships.
Achievements for Fiscal Year 2018
Researched and contracted with new website provider that will result in a state-of-the-art site that is ADA compliant, secure and more interactive than any other website design in the City’s history.
Steady social media follower increase across Facebook, Twitter and Instagram.
Creation of 2 new Facebook pages for Parks & Recreation and Madison Jobe Senior Center.
Entered into agreement with Firefox Video to produce informational program, “Pasadena Business Journal” to air on The Pasadena Channel at no cost to the City.
Strengthened media relationships, resulting in several positive mentions and appearances on local TV news stations and several radio stations, such as: HoustonPBS Red, White and Blue, KHOU’s Great Day Houston and newscasts, KPRC’s Houston Live TV and newscasts, KTRK news, KSBJ radio and KTHT 97.1 radio.
State of the City record-breaking attendance.
Integration of Pasadena Channel videos into Facebook and Twitter for more channel exposure.
Exponential relationship growth between school districts and the City, resulting in never-before cooperative programs for students in Pasadena ISD and some campuses in Deer Park ISD and Clear Creek ISD.
Renew and strengthened relationship between City and Industry, resulting in record-breaking monetary and in-kind donations for the citizens of Pasadena. (see Neighborhood Network detailed list)
Pilot Program: Team Up to Clean Up, a ground-breaking event that partners industry and community to help multiple families in our most vulnerable populations.
Fill the Bus: another new program that partnered the City with PISD and Chamber to collect and distribute school supplies to Pasadena students resulted in the filling of three 72-passenger yellow school buses.
Strengthened web and social media profiles for greater security.
Newly-formed relationship with TxDOT and HCTRA for road construction updates, resulting in video public service announcements from The Pasadena Channel.
Increase in pro-active public service announcements on The Pasadena Channel to announce upcoming events.
Priorities, Goals and Objectives for 2019
New website live and being utilized for a more interactive citizen experience.
All department pages on city website updated in a timely manner.
Training on best-use practices for streamlining and efficiently posting social media updates.
Contract with a social media monitoring company to be compliant with new open-records laws regarding online presence.
Update Pasadena Channel Studio to meet professional audio/video requirements.
Update Pasadena Channel server.
Increase number of social media views and subscribers by at least 5%.
Assist Pasadena EDC on new marketing campaign.
Create and implement online scheduling system for Pasadena Channel video producers and their supervisors.
Continue to strengthen relationship with PISD’s Communications Department and work with High School media departments to develop student programming for air on The Pasadena Channel.