Community Relations

Mission Statement


The Community Relations Department strives to create an informational bridge between the City of Pasadena and the community through: social media, online & broadcast technology, volunteer opportunities, educational workshops, direct interaction and professional media relationships. 

Achievements for Fiscal Year 2018

  • Researched and contracted with new website provider that will result in a state-of-the-art site that is ADA compliant, secure and more interactive than any other website design in the City’s history.
  • Steady social media follower increase across Facebook, Twitter and Instagram.
  • Creation of 2 new Facebook pages for Parks & Recreation and Madison Jobe Senior Center.
  • Entered into agreement with Firefox Video to produce informational program, “Pasadena Business Journal” to air on The Pasadena Channel at no cost to the City.
  • Strengthened media relationships, resulting in several positive mentions and appearances on local TV news stations and several radio stations, such as: HoustonPBS Red, White and Blue, KHOU’s Great Day Houston and newscasts, KPRC’s Houston Live TV and newscasts, KTRK news, KSBJ radio and KTHT 97.1 radio.
  • State of the City record-breaking attendance.
  • Integration of Pasadena Channel videos into Facebook and Twitter for more channel exposure.
  • Exponential relationship growth between school districts and the City, resulting in never-before cooperative programs for students in Pasadena ISD and some campuses in Deer Park ISD and Clear Creek ISD.
  • Renew and strengthened relationship between City and Industry, resulting in record-breaking monetary and in-kind donations for the citizens of Pasadena. (see Neighborhood Network detailed list)
  • Pilot Program: Team Up to Clean Up, a ground-breaking event that partners industry and community to help multiple families in our most vulnerable populations.
  • Fill the Bus: another new program that partnered the City with PISD and Chamber to collect and distribute school supplies to Pasadena students resulted in the filling of three 72-passenger yellow school buses.
  • Strengthened web and social media profiles for greater security.
  • Newly-formed relationship with TxDOT and HCTRA for road construction updates, resulting in video public service announcements from The Pasadena Channel.
  • Increase in pro-active public service announcements on The Pasadena Channel to announce upcoming events.

Priorities, Goals and Objectives for 2019

  • New website live and being utilized for a more interactive citizen experience.
  • All department pages on city website updated in a timely manner.
  • Training on best-use practices for streamlining and efficiently posting social media updates.
  • Contract with a social media monitoring company to be compliant with new open-records laws regarding online presence.
  • Update Pasadena Channel Studio to meet professional audio/video requirements.
  • Update Pasadena Channel server.
  • Increase number of social media views and subscribers by at least 5%.
  • Assist Pasadena EDC on new marketing campaign.
  • Create and implement online scheduling system for Pasadena Channel video producers and their supervisors.
  • Continue to strengthen relationship with PISD’s Communications Department and work with High School media departments to develop student programming for air on The Pasadena Channel.